Dallas Observer’s music blog, Dc9atNight is currently running a series on local music influential, and decided that our very own Nico Martini was one of them! The music series is “where we meet some of the people behind the local music scene — those who aren’t necessarily members of local bands, but more the people who make the scene move. ” We’re thrilled to have Nico Martini considered one of those who make the scene move!

In a September 13th article by Dallas Observer blogger Alan Ayo; Nico Martini, founder and CEO of Hypeworthy, was interviewed about how he came to be… whatever he is.  Ayo says:

Although we normally only see Nico Martini in his trademark short-bill painters’ cap, he actually wears many hats. At least proverbially-speaking.

The article describes, mostly in biographic detail, Nico’s journey from high school football and then theater to being a maven in the worlds of social media and the Dallas music scene.  It even states of the subsequent interview that:

It’s this kind of stuff that really should be required reading for all ambitious local musicians.

Thanks Dallas Observer!

Read the full article here.