Archive | August, 2013

Listening to Social Media

Understanding what people want and having a good reputation have always been essential to building a successful business.  With social media at your disposal, this is easier now then ever before.  Keeping you finger on the pulse of your target market by listening to what they are saying about you is not only simple, it’s [...]

Location Based Facebook Posts

We were recently tasked with creating a location-based Facebook campaign for one of our clients. Facebook makes it easy to pay to boost your post, which also offers you the opportunity to target it by location (by country only), age, gender and language. But what if you need to target a post to a particular [...]

Facebook’s Promoted Posts

Promoted Posts Facebook has created several different marketing products for businesses looking to utilize the vast social network for advertising.  With 1.1 billion users worldwide, and 70% of them connected to at least one local business, there are an estimated 2 billion connections between businesses and users.  It’s easy to see why using Facebook to [...]

Facebook’s Mobile Success

At the end of last month, Facebook delivered an earnings report to their investors that showed significant progress on the mobile front.  In fact, the news propelled their shares by 20% following the press release.  In turn, the company gained around $10 billion in value due to the Wall Street buying spree that erupted.  And [...]

Embedding: Facebook vs. Twitter

Yesterday, Facebook announced that it will allow embedding of statuses and pictures on third-party websites.  This appears to be a direct challenge to embedding tweets, which has been available for a little over a year and a half.  The purpose behind making embedded tweets possible was that in addition to viewing them on other websites [...]