We were recently tasked with creating a location-based Facebook campaign for one of our clients. Facebook makes it easy to pay to boost your post, which also offers you the opportunity to target it by location (by country only), age, gender and language. But what if you need to target a post to a particular city?
Facebook used to make this a simple task by including the target icon underneath the status update box by default. It’s still possible to get this option back, but you’ll have to do a little digging.
- In the Admin Panel of the page you’re managing, click on the Edit Page button and in the dropdown menu, choose Edit Settings.
- Find Post Privacy Gating and click ‘edit’.
- Click the checkbox next to “Allow me to control the privacy of new posts I make on my Page”
- Then click Save Changes.
You will now be able to target your posts without having to pay to boost them. Now, here’s how to target your post by location.
- Click on the button that says “Public” next to the Post button.
- In the dropdown menu, choose Target By Location/Language.
- From there, you can target your post to be visible only to those in a particular country, state/province, city or language.
There are a few different reasons why this comes in handy. If you’re promoting an event in a particular city, let’s say Austin, TX, your fans in Phoenix likely have no interest in an event they cannot attend and will likely ignore the post. The last thing you want to do as a brand is give your fans a reason to ignore your message.
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