Hypeworthy believes in the powers of community and creativity. Hypeworthy will make sure you are accessible to everyone looking for your brand, whether you know they’re searching or not. Hypeworthy collaborates with brands to design creative and innovative brand messaging that turns your audience into your advocates.
Hypeworthy began in 2008 as a way for actors, artists, and musicians to utilize the tools provided online to find and enhance their brand and their reach. Eventually, actors became Off-Broadway plays, musicians became radio stations, and the process became something that would work for any small to medium sized business. Hypeworthy took the idea initially formed to help artists and adapted them to brands as a whole. We can turn you into rockstars because… that’s literally what we do.
Meet the Founder
Nico Martini, Founder
Nico Martini comes from a theatre background and used to be both an actor and director and was a member of the 2005 Lincoln Center Director’s Lab and is the proud owner of an Excellence in Directing award from the Kennedy Center. Coming from an artistic background has lead to a very different approach to online media that most.
Nico holds a Masters degree in Emerging Media & Communications from the University of Texas at Dallas, where he has been a guest lecturer since 2010. He currently teaches Digital Marketing Design and Self-Branding Through Social Media. He founded Hypeworthy in 2008 and his general belief is that “Social media allows both brands and individuals to approach communities and networks in ways very similar that of an actor or director approaching an audience. You have the story you are trying to convey, you have the specific audience you are trying to reach, and you have certain tools at your disposal. Successful communicators will use these tools to convey the exact image they would like the audience to receive, but at the same time be receptive to immediate feedback and learn to play off the audience, like any good actor does.” Nico currently hosts Six Degrees on The Indie-verse, has directed Off-Broadway, toured the US with crazy hippie jugglers, The Flying Karamzov Brothers, managed a laser-tag arena, performed in wild west comedy gunfight and pirate shows across the nation, toured the US as a drummer and voiced numerous Japanime characters, all professionally. Yes, seriously.
Mark has numerous years of communications, marketing, social media and public relations experience with large, international brands such as Gold’s Gym International, ClearChannel Media+Entertainment and Blockbuster Inc. He has developed and led several successful digital marketing campaigns during his time with these companies, and has also served as the point person for all internal corporate communications for Gold’s Gym and Blockbuster. During his time at Gold’s, Mark created the brand’s first Twitter presence and helped establish it as one of the most engaging Twitter accounts in the fitness industry. A lifelong Dallas resident, University of North Texas alum and former Division III basketball star, Mark is also a local radio and TV personality, freelance writer, voiceover talent, sometime wedding DJ and all the time North Texas fan.
Patrick has a B.A. in Music Business and Recording Technology from The University of Texas at Austin as well as a Business Foundations certificate from the McCombs School of Business. He has worked in the music industry for the last five years as a recording engineer, live sound engineer, musician, and producer alongside notable industry veterans such as Mark Sarisky, Jim Diamond, Pat Mastelotto, Markus Reuter, among others. As a performer and a producer, he learned how to communicate with an audience and elicit certain responses. The transition to digital marketing was a logical step in that, although the medium is different, the objectives are the same. It’s all about communicating a message.