About


Mission Statement

Hypeworthy believes in the power of community and creativity. Hypeworthy will ensure your accessiblity  to everyone looking for your brand.  Hypeworthy uses collaboration to design creative and innovative messaging that turns your audience into your advocates.

Hypeworthy History

Hypeworthy began in 2008 as a way for actors, artists, and musicians to utilize online tools to find and enhance their reach. Eventually, actors became Off-Broadway plays, musicians became radio stations, and the process became something that would work for any small to medium sized businesses. We can turn you into rockstars because… that’s who we are and where we come from.

Meet the Founder

Nico Martini, Founder

Nico Martini comes from a theatre background, as an actor/director. He was a member of the 2005 Lincoln Center Director’s Lab and is the proud owner of an Excellence in Directing award from the Kennedy Center. Coming from an artistic background has lead to a very different approach to online media that most.

Nico holds a Masters degree in Emerging Media & Communications from the University of Texas at Dallas, where he has been a guest lecturer since 2010. He is a former guest lecturer at the University of Texas at Dallas, where he taught Digital Marketing Design and Self-Branding Through Social Media. He founded Hypeworthy in 2008.

Nico has said, “Social media allows both brands and individuals to approach communities and networks in ways very similar that of an actor or director approaching an audience. You have the story you are trying to convey, you have the specific audience you are trying to reach, and you have certain tools at your disposal. Successful communicators will use these tools to convey the exact image they would like the audience to receive, but at the same time be receptive to immediate feedback and learn to play off the audience, like any good actor does.”

Nico is currently on the Advisory Board of the San Antonio Cocktail Conference, teaches for the Bar Institute, previously hosted afternoons on CBS Radio’s The Indie-verse, has directed Off-Broadway, toured the US with crazy hippie jugglers, The Flying Karamzov Brothers, managed a laser-tag arena, performed in wild west comedy gunfight and pirate shows across the nation, toured the US as a drummer and voiced numerous Japanime characters, all professionally. Yes, seriously.

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