About

Mission Statement

Hypeworthy believes in the powers of community and creativity. Hypeworthy will make sure you are accessible  to everyone looking for your brand, whether you know they’re searching or not.  Hypeworthy collaborates with brands to design creative and innovative brand messaging that turns your audience into your advocates.

Hypeworthy History

Hypeworthy began in 2008 as a way for actors, artists, and musicians to utilize the tools provided online to find and enhance their brand and their reach. Eventually, actors became Off-Broadway plays, musicians became radio stations, and the process became something that would work for any small to medium sized business. Hypeworthy took the idea initially formed to help artists and adapted them to brands as a whole. We can turn you into rockstars because… that’s literally what we do.

Meet the Founder

Nico Martini, Founder

Nico Martini has a M.A. in Emerging Media & Communications from the University of Texas at Dallas, where he also teaches the Digital Marketing Design in the Arts and Technology program. Nico comes from a theatre background and used to be  both an actor and director. Nico’s general point of view is that “Social media allows brands to approach their communities in a very similar way as an actor or director approaches an audience. You have the story you are trying to convey, you have the specific audience you are trying to reach, and you have certain tools at your disposal. Successful brands will use these tools to convey the exact image they would like the audience to receive, but at the same time be receptive to immediate feedback and learn to play off your audience, like any good actor does.” Nico has hosted radio shows, directed Off-Broadway, toured the US with crazy hippie jugglers (The Flying Karamzov Brothers), managed a laser-tag arena, performed in wild west comedy gunfight shows and comedy pirate shows across the nation,  toured as a drummer, and voiced numerous japanime characters, all professionally. Yes, seriously.