You benefit from social media by both the real people who visit your site from the links you leave all over the internet, but also from increased search engine rank from those links. We believe in building your community. We want to put you in front of those looking for you, whether you know they’re searching or not. We want to grow your advocates and deliver your message in the most efficient way possible.
The most important and difficult thing about utilizing Social Media to promote business is to not treat it as marketing. Everything that we suggest is based in gaining awareness, popularity, and ultimately loyalty. Social media is about gaining social capital and increasing the level of trust between you and your customers. Monetizing and selling has to be secondary or you’ll miss the opportunity to turn consumers into advocates. Does that make sense? Friends are more useful than fans.
The incredible thing about most brands is that they typically have both. Now, it’s a matter of turning friends into advocates and fans into friends. The ultimate reason to utilize social media is the ability to tap into networks that you would not be able to otherwise, and often, did not know existed.
Social Media is not something that turns into immediate sales. Social media is about developing and increasing a brand’s reputation by providing customers access to resources (of the brand) and being a benefit to people by bringing value to the conversation and not trying to sell something. Social Media is about building and maintaining relationships. This all adds up to an increased level of trust in a brand. This is why social media is important. This is why it’s important to know what your doing when you approach the digital space.
Got it? Sorta? Alright… Well, let’s have a conversation if you want to learn more.