Why should a brand have a social media presence?
Three simple reasons:
- When you create a profile, link, tag, article or other content on a social media website, other people from that website can view it. If they like what you’re saying, they will go to your website. So you gain traffic from your social media activities and hopefully, they visit your web sites and become your customers, fans and advocates.
- Every time you create content on a social media site that links back to your website, the search engines see that link. Every time the search engines “see” a link to your site, it makes them think, “Wow, that site must be pretty important, seeing as there are so many other places linking to it.” When the search engines think your site is important, they will make your listing appear higher in the results.
- A great social media campaign can position a company or members of a company as thought leaders within the industry. This not only creates positions of greater authority within a company’s particular industry, but it increases trust among those looking for products or services with that industry.