Founded in 2008, Indieverse is CBS Radio’s only profit turning online streaming radio station. Hypeworthy started managing their social media in June of 2009 and the response has been tremendous. Current facilitating online contests, specific concert promotions, and well as fan cultivation, Hypeworthy has helped Indieverse reach their fans through the media outlets that they are looking. In 2009, the Dallas Observer named Indieverse Dallas’ Best Radio Station. By establishing content shares with blogs along with virtual and real life relationships with venues, CBS Radio Dallas’ Imaging Director, Andy Chandler has said that “Indieverse would not be succeeding in the way they currently are without utilizing the tools Hypeworthy has implemented. Hypeworthy essentially won the award for us.”
Designed by a Raw Food chef whose core philosophy is to bring awareness to the powerful benefits of healthy oils, Hail Merry is a raw, vegan, gluten free snack food company based in Dallas, TX. Hypeworthy manages Hail Merry’s social media and additionally is an active consultant in their E-Marketing campaigns. When Hail Merry first started working with Hypeworthy, they had little to no online presence and were only available in the Dallas area. Now Hail Merry had been featured in over 25 health food blogs and can be found in Dallas, Fort Worth, Austin, Houston, Southern California, Oklahoma, Louisiana, and New York. You’ll find a great example of a Hypeworthy run blog if you click on Hail Merry’s Blog.
One of the most successful Off-Broadway productons of 2009/2010, The Temperamentals is play about two men – the communist Harry Hay and the Viennese refugee and designer Rudi Gernreich – as they fall in love while building the first gay rights organization in the pre-Stonewall United States. It is produced by Man Underdog Productions in conjunction with Daryl Roth. Hypeworthy designed The Temperamentals website and facilitated their social media campaigns. Focusing on gay websites, Hypeworthy helped The Temperamentals receive blog posts on the following influential blogs: Perezhilton, The Huffington Post, Playbill.com, NY Times, DC Theatre Scene, Artsbeat, Gay Socialites, Culture Vulture, Broadway World, After Ellen, After Elton, Just Jared, Culture Mob, and many more. “The Temperamentals” is the recipient of a Drama Desk Award for Outstanding Ensemble Performances and the Lortel Award for Outstanding Lead Actor . The acclaimed play has received nominations for a Drama League Award for Distinguished Performance Award; Outer Critics Circle Awards for Outstanding New Off-Broadway Play and Jon Marans for theJohn Gassner Award; as well as Lortel Award Nominations for Outstanding Play and GLAAD Award Nomination for Outstanding New York Theater: Broadway & Off-Broadway.
Homegrown Music and Arts Festival
The Inaugural Homegrown Music and Arts Festival was held on May 22nd, 2010 at the Main Street Gardens in downtown Dallas, TX and sponsored by the City Tavern and DowntownDallas. The event consisted of 2 stages, 15 bands, live art performances, and various vendors. Hypeworthy consulted Method Entertainment on their highly successful social media campaign. The festival brought over 1500 people to the park, and the organizers have already received approval for another festival next year as well as 2 additional festivals in the downtown Dallas area.
One of the funkiest bands you’ll ever hear, Backside Pick hails from Denton, TX, which is a small town 45 minutes north of Dallas. Within 2 months of signing with Hypeworthy, Backside Pick went from a moderately popular college town band, to winning a Dallas Observer Music Award for Best Funk/R&B act. Hypeworthy not only got Backside Pick on the radar of the most influential awards ballot in a top five media market, but according to Pete Freedman, the Music Editor for the Dallas Observer “Plug that name into a search engine; you can probably stream (if not download) most of the artist’s catalog if you’re Web-savvy enough. Wanna know exactly how a show up in Denton is going? Hop onto some band or blogger’s Twitter feed to find out… Best Funk/R&B Act Backside Pick, likely won its category thanks to cleverly picking up on the fact…” We couldn’t be more proud of them!
A 30-minute game show, where three financially, over-extended couples compete to erase their debt. For every correct answer to the questions, a dollar amount is subtracted from their debt. UrMee Productions in LA approached Hypeworthy about developing a comprehensive interactive game plan that could be presented along side of their pitch of a developing game show called Bail Out. Hypeworthy took the structure and highlights of the game show and created an online campaign that including utilizing the website to not only support the themes of the show, but would ultimate be the primary way to find contestants, along with utilizing various forms of social media to interact between the show’s hosts and producers and their fans. UrMee is currently pitching Bail Out to multiple studios and networks.
Jimmy Nelson is an inspiration to all of those who know him. After losing over 80 lbs he’s dedicated his life to helping others through physical fitness. He’s one of the premiere BeachBody trainers in the US, and when Jimmy relocated to Dallas from New York City, he looked to Hypeworthy to help him establish a foothold in the Dallas Market. You can find more information about Jimmy on his BeachBody profile or join him at one of his meetups.