Tag Archives: Facebook

Listening to Social Media

Understanding what people want and having a good reputation have always been essential to building a successful business.  With social media at your disposal, this is easier now then ever before.  Keeping you finger on the pulse of your target market by listening to what they are saying about you is not only simple, it’s [...]

Location Based Facebook Posts

We were recently tasked with creating a location-based Facebook campaign for one of our clients. Facebook makes it easy to pay to boost your post, which also offers you the opportunity to target it by location (by country only), age, gender and language. But what if you need to target a post to a particular [...]

Facebook’s Promoted Posts

Promoted Posts Facebook has created several different marketing products for businesses looking to utilize the vast social network for advertising.  With 1.1 billion users worldwide, and 70% of them connected to at least one local business, there are an estimated 2 billion connections between businesses and users.  It’s easy to see why using Facebook to [...]

Facebook’s Mobile Success

At the end of last month, Facebook delivered an earnings report to their investors that showed significant progress on the mobile front.  In fact, the news propelled their shares by 20% following the press release.  In turn, the company gained around $10 billion in value due to the Wall Street buying spree that erupted.  And [...]

Embedding: Facebook vs. Twitter

Yesterday, Facebook announced that it will allow embedding of statuses and pictures on third-party websites.  This appears to be a direct challenge to embedding tweets, which has been available for a little over a year and a half.  The purpose behind making embedded tweets possible was that in addition to viewing them on other websites [...]

5 Social Media Tips For Small Business Owners

By now, everyone in the small business world has probably realized the importance of social media in their marketing strategy.  Because most of the effective social marketing tools are free to use, many business owners tend to put less value on them in their overall marketing plan.  Social media can help your business thrive, but [...]

Graph Search is Here

On Monday, July 8, Facebook officially rolled out Graph Search to all of its English-speaking network users.  After selective public testing since January, the newest search function is now widely available and will be made available to all users in the coming weeks.  This seems to be one more step in a new direction that [...]

Do you Vine?

It seems that there is an unspoken trend in social media: the shorter, the better. Whether or not that has to do with our decreasing attention spans is a different story. With Twitter, we are limited to 140-characters, and with Instagram we are limited to photos with minimal text. Tumblr, too, is meant for microblogging, [...]

3 Tips to Get You Started

Navigating the world of social media for a new business can seem tricky.  There is a constant stream of public mistakes that are made daily by brands trying to further their reputation, but don’t let that scare you. Social media is here to stay, and when you know what you’re doing, it’s a lot easier [...]

5 Rules for Businesses New to Social Media

If your business is new to the world of social media, it’s important to get off on the right foot, and this is a good place to start.  Here are five important rules to keep in mind for businesses that are new to the online community. You can’t be everywhere at once.  You don’t have [...]

The New Facebook Experience

Facebook has finally stepped it up in relation to privacy settings and are allowing more control for its users.  With the rise of Google+, Facebook is finally recognizing some of the huge privacy issues and are basically installing Google+ features.  Read below about a list of upcoming changes to your Facebook experience. Profiles: This new [...]